Travel retail accessories specialist Cabeau will underline its sustainability credentials while introducing a new Incredi-belt at next week’s TFWA World Exhibition in Cannes (Yellow Village A21) . The belt targets travellers that face back and lumbar pains.

Introducing the Incredi-belt: Cabeau’s solution to travellers’ lumbar and back pains

The US brand highlighted changes to its transportation system to secure reductions in its carbon footprint. Cabeau CEO David Sternlight said: “We implemented a simple solution to compress our iconic memory foam neck pillows. This reduced master shipping carton size by over 40%, requiring less corrugate and significantly cutting fuel consumption throughout the distribution chain to transport our products around the world.”

Sternlight added: “We are all caretakers of this beautiful planet. Cabeau believes sustainability is the responsibility of every individual. Corporations can model behaviours and sensible product design that promote positive movement in that direction. We intend to continue emphasising this key initiative in our ongoing strategic plans.”

Noting the effects of the COVID-19 pandemic on Cabeau’s operation and product development, Sternlight said logistical issues in securing containers and combating rising shipping costs were key challenges. However, he said that the crisis had strengthened growth in the health and wellness sector.

Cabeau’s Evolution line features both memory foam and inflatable neck travel pillows

While highlighting its Evolution neck-support pillows, Cabeau also notes that 74% of air travellers complain of back pain and the lack of lumbar support while travelling. Its Incredi-belt targets this problem.

“Cabeau wholeheartedly believes we’ve developed the best solution on the market, because it provides firm, positive resistance and allows customisation to the individual,” Sternlight said.

David Sternlight says his Cabeau brand is ready and waiting for the return of travel

“Unlike competitive offers that are bulky, compress over time and provide little support, Incredi-belt reduces to the size of a soda can and is perfect for travel portability. It can be placed anywhere on one’s back for maximum relief and adjusts to individual preference by inflating/deflating while being worn.”

Sternlight said Cabeau is well placed to help travel retail partners come back stronger from the effects of the pandemic. “We are witnessing a fairly rapid return of consumer leisure travel. The US market will be the first to return to pre-pandemic levels, which is likely a function of American culture and independence. As travel restrictions fall and other measures such as vaccination passports are adopted, the resiliency of travel will bring business back much as it did post 9/11.

“Cabeau will be there to welcome our great partners as the world opens as the brand continues to be the innovative leader in our channel. We expect our new positioning to drive the brand and our partners to even greater heights,” he concluded.

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